Unit 6 Learning Outcomes

Upon successful completion of this unit, you will be able to:

  • identify and describe customer satisfaction factors that affect marketing efforts.
  • explain ethical considerations impacting marketers.
  • identify components of social marketing.
  • explain how to adjust to cultural factors that affect marketing efforts.
  • describe how to prepare a comprehensive marketing plan and perform this task.
Last modified: Wednesday, 27 January 2016, 7:33 PM