International Journal of Marketing Studies: Laith Alrubaiee's "Exploring the Relationship between Ethical Sales Behavior, Relationship Quality, and Customer Loyalty"

This journal article explores the connections between ethical sales behavior, relationships, and customer loyalty. Ethics in the sales profession is essential to long-term success. As you read this article, consider yourself in a sales career for five or more years and how an ethical approach to the business would serve your professional growth.