University of Georgia: John Burnett's "Core Concepts of Marketing: The Marketing Mix”

Read the section titled "The Marketing Mix." This resource also covers material for sub-subunits 1.2.1-1.2.5. Reading this material will reinforce your understanding of the marketing mix.

Click http://www.saylor.org/site/wp-content/uploads/2012/12/BUS203-1.2_Marketing-Mix.pdf link to open resource.