Unit 2 Discussion

After reviewing the unit materials, please click on the link above and post and explore the discussion forum. Feel free to start your own post and respond to other students' posts as well.

Marketing expert Philip Kotler says once the target and position are identified, all other aspects of a marketing campaign fall into place. What do you think he means by that? Pick a marketing campaign that has caught your attention. Who are the marketers targeting? What is their position? Think of a product, service, or issue where you might launch a marketing campaign. Who will you target? What will your position be?