University of Georgia: John Burnett's "Core Concepts of Marketing: Organizational Buyer Behavior"
Read the section titled "Organizational Buyer Behavior". The decision-making process that organizations follow to determine their needs for products and services is known as organization buying. After reading this material, please consider the following review questions: What buying stages do buying centers typically go through? Why should business buyers collaborate with the companies they buy products from? Explain how a straight rebuy, new buy, and modified rebuy differ from one another.