Unit 4 Discussion

After reviewing the unit materials, please click on the link above and post and respond to the following topics on the course discussion forum. Feel free to start your own post and respond to other students' posts as well. If you haven't done so already, you will need to create a free account at the link above to participate in the discussions.

As we consider how a life cycle might apply to products and services, how might it also apply from a perspective of consumer interest and purchasing patterns? Pick a release of any company's new product, and describe it in terms of its target audience, its place within the existing company brand, and supply chain issues that might need to be considered. Think of a product or service you might launch your own marketing campaign for. Describe it in terms of its target audience, its place within any existing brand, and supply chain issues that might need to be considered.