Entrepreneur Architect: Mark R. Lepage's "10 Rules for a Powerful Brand in Architecture"
Read this article on branding your company. This article describes in branding an architecture firm, but the rules are applicable to a variety of different types of companies.
Promotion gets to the heart of a marketing campaign. Once you have developed your product or service, identified a target audience, and crafted a selling proposition, now comes the time to let the world know about it. This may be accomplished through a number of means ranging from paid advertising to public relations outreach to direct sales. This subunit provides useful detail on this most critical 'P' of the marketing mix.