Unit 5 Discussion
After reviewing the unit materials, please click on the link above and post and respond to the following topics on the course discussion forum. Feel free to start your own post and respond to other students' posts as well. If you haven't done so already, you will need to create a free account at the link above to participate in the discussions.
Observe an advertising campaign for a new product or service. Did you notice the same product or service advertised in different media? Who was the target audience? What was the marketing message? Why did the marketers select the particular medium (or media)? Think of a product or service you might promote with your own marketing plan. Who will be your target audience? What media will you select and why? What might your marketing message be? Find an example of a marketing campaign that may have relied more on public relations and free media placements than on a paid advertising campaign. Assess it for its strategies and effectiveness.