Unit 6 Discussion

After reviewing the unit materials, please click on the link above and post and respond to the following topics on the course discussion board. Feel free to start your own post and respond to other students' posts as well. If you haven't done so already, you will need to create a free account at the link above to participate in the discussions.

What key components do you believe are most essential to maintaining customer satisfaction? How might you address those in your own marketing efforts? Find an example of a social marketing campaign you admire. Who was the marketers' target audience? What media did they select to connect with their audience and why? What message did they convey? Marketing plans will naturally be modified according to the type of service or product marketed, company structure, particularities of the target audience, etc. Consider a marketing campaign you might launch. What would be the primary components of your own marketing plan? Posting and responding to the discussion questions in the forums should take you approximately five hours to complete.